Strategy Transformation

The Strategy Transformation service will help you develop and enhance business growth strategies for exploring new markets or channels. Using a systematic approach, Proxcent will work with your team to better understand the key elements of your business that must work together synergistically for any strategy to be successful in increasing corporate value. Once we fully understand the opportunities and challenges of these key elements, we can then develop the right strategic plan to overcome obstacles and take advantage of high-value opportunities.

Just like the origins of life needed the right ingredients, conditions and processes to evolve into complex and sophisticated organisms, a business needs the right mix of capabilities and processes to address markets conditions and grow value. Our approach and proven methods will ensure you can penetrate new markets with the greatest ROI and the highest probability of success.

Purpose & Goals

The primary purpose of this services is to determine the capabilities and processes needing to be developed or enhanced to satisfy untapped market opportunities which provide substantial ROI.

  • Understand the limitations and potential of current capabilities and make the changes needed to be more innovative, motivated and competitive.
  • Ensure processes are both agile and mature enough to adapt to changing market conditions without neglecting or disrupting current customer value.
  • Uncover the high-value opportunities in the market with the greatest ROI and highest probability of success.

Approach

By facilitating a series of working sessions with your team using comprehensive assessment tools, Proxcent will help you observe and better understand your full business potential. A team approach is required so the results we be as accurate as possible with buy-in from all stakeholders. In fact, the working sessions themselves will provide more value to your business than the final readout. Specifically, because the team uncovered and agreed upon the most pressing issues of the business, they will be highly motivated to act on their findings.

These business assessment sessions will focus on the three fundamental elements of your business that need to be properly managed to be successful. They will answer key questions about your Capabilities, Processes and the Market you are trying to serve. They will determine specific attributes for making both qualitative and quantitative measurements for comparison and prioritization. This approach will include the following assessments.

Capability Inventory: 

  • What are your unique products, technologies, designs, solutions or talents?
  • Is there the right amount of innovative and inspired people to develop new capabilities and expand distribution?
  • Is there enough capital and the executive commitment to invest in new products, markets or business lines?
  • What is currently under development, on the roadmap or in backlog?
  • What are competitors doing differently?
  • Are there other types of products and solutions in market that can solve the same problems?
  • And many more…
Process Analysis:

  • Are there effective product development processes that understands the market needs and can produce the products and solutions to intrigue and get the attention of the market?
  • Are there flexible and “agile” engineering processes that can produce new products and solutions quickly without disrupting current product lines or customer commitments?
  • What are the current business processes for Product, Engineering, Business Development, Go-to-Market, Support, etc.?
  • What is the current maturity level and resource requirements of those processes?
  • Are they under- or over-utilized and can additional load be added?
  • And many more…
Market Assessment:

  • What are the unmet customer needs that your capabilities can address?
  • What untapped openings in various market ecosystems that can be filled with the right capabilities?
  • Are there opportunities to move up the value-chain in current or new markets?
  • What industries and markets are currently being served by current product and solutions?
  • Why are deals being lost and competitors winning in certain situations?
  • How are customers or partners using current products?
  • Are customers or partners using your products to create new products for their customers?
  • What is the structure of the market ecosystem?
    • Who are the value-creation (customers, competitors, partners, suppliers, etc.) and other influencing (standards, regulations, etc.) entities that make up the business eco-system?
    • What are the value-chains and business transactions between these entities?
  • And many more…
Proto-Solution Conceptualization:

Once the capabilities and conditions for new market opportunities are understood, and we have a sense of what processes are available to create new products and services, then new Proto-Solutions can be conceptualized. Proto-Solutions are new capability concepts based on results of the Market Assessment and Opportunity Summary. They are usually new products, services or technologies to meet an unmet need, fill a hole in eco-system or close a gap in a value-chain. However, they can also be adjustments to pricing, positioning or placement in the market. We need to look for conditions that provide the best opportunities for the capabilities to be combined into unique new solutions in the market. As always, the attributes of the capabilities and market conditions which provide the highest probability of success at the least cost should be considered first. Proto-solution conceptualization should be done in teams to help ensure nothing is missed and to give everyone a sense of ownership over the final recommendations.

 

Deliverables

Besides all the documentation and analysis as part of the various assessments, these details and complexity will be distilled into more digestible forms of deliverables. These includes the summaries for the assessments and the Proto-Solution workshop as well a recommended plan for execution. Below is an overview of what to expect at the end of Strategy Transformation service.

  • Business Overview
  • Current Growth Challenges
  • Capability Inventory Details & Summary
  • Condition Assessment Details & Summary
  • Process Analysis Details & Summary
  • Opportunity Summary
  • Proto-Solution Hypotheses
  • Strategic Destination
  • Strategic Flight-Plan